As the landscape of streaming services continues to evolve, JustWatch has provided insights into the market share of ad-supported video-on-demand (AVOD) platforms in the United States for the first half of 2024. With data derived from over 13 million monthly users on JustWatch, the report sheds light on the shifting preferences of viewers and the competitive dynamics among these services.
Tubi TV Takes the Lead
In a significant development, Tubi TV has solidified its position at the top of the AVOD market, capturing 27% of the total market share. This performance is particularly notable as it surpasses the combined shares of both YouTube and The Roku Channel, highlighting Tubi’s growing influence in the AVOD space. The platform’s ability to consistently draw in viewers has made it a formidable player, pushing the boundaries of what ad-supported streaming can achieve.
Freevee: A Strong Contender
Coming in second, Freevee has managed to maintain a substantial portion of the market, holding twice the share of The Roku Channel. However, 2024 has presented challenges for Freevee, as it struggles to maintain its foothold, experiencing a 1% decline in market share by June. Despite this setback, Freevee remains a key player in the AVOD market, offering a diverse range of content that continues to attract a loyal audience.
The Roku Channel and Others: Steady Growth
The Roku Channel, while not as dominant as Tubi or Freevee, has shown resilience and growth. The platform has experienced a steady increase of 1% in market share by June 2024, indicating its potential to continue climbing the ranks. Other platforms, including YouTube, Pluto TV, and Plex, also play crucial roles in the AVOD ecosystem, each with unique content offerings that cater to specific viewer segments.
Market Trends and Future Outlook
The AVOD market in the U.S. is becoming increasingly competitive, with platforms like Tubi TV leading the charge. As the year progresses, it will be interesting to see how these platforms adapt to changing viewer preferences and market dynamics. Will Tubi TV continue its upward trajectory, or will other platforms find ways to close the gap?
For those looking to stay updated on the latest trends in the streaming industry, JustWatch provides a comprehensive guide and insights into user behavior and preferences. Visit [JustWatch](https://www.justwatch.com) for more details. And for more in-depth analysis and coverage of the entertainment industry, be sure to check out [Habari Entertainment](https://www.habarientertainment.com).
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Sources:
– [JustWatch.com](https://www.justwatch.com)
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