New Electronic Music Festival, Why Not Now? To Feature Ten Artists, Food and Beverage Options, and VIP Experiences
All Ticket Levels On Sale Now
Brooklyn, NY – North London house titans, Gorgon City, and legendary Drum & Bass duo, Chase & Status, will headline back-to-back nights this Memorial Day Weekend, May 23–24, 2026. Part of a new electronic music festival presented by EMW, Why Not Now? transforms Industry City’s raw landscape into a celebration of electronic music’s present and future. With open-air courtyards, vibrant ‘in-the-moment’ sound, and creative energy, this first-year boutique-style festival aims to showcase the evolution of modern electronic music and foster the next wave of electronic artists and creative culture.
A Global Meets Local Lineup
The 2026 lineup features a prestigious mosaic of global visionaries and local pioneers across two main stages:
- Saturday, May 23: Gorgon City, Italian tech-house sensation GENESI, NYC underground staple Linska, rising star TOBEHONEST, and the genre-blurring Dreya V.
- Sunday, May 24: Chase & Status, the North America debut of Joy (Anonymous) B2B MPH performance, UK garage pioneer Flava D and Toronto-born experimentalist Bambii.
Why Not Now? invites audiences to step into an open-air canvas where sound, light, and human connection converge. Serving as both a mission and a celebration, it encourages attendees to experience the future of music in the present moment. “Innovation isn’t an idea here; it’s an experience,” the festival vision states. “Why Not Now? is where tomorrow comes alive.
All ticket options for Why Not Now? are on sale, including general admission and VIP 2-day and single-day passes. VIP passes include expedited entry, premium air-conditioned restrooms, and VIP lounge access with a premium cash bar. For full details and all ticket options, visit www.whynotnowfest.com. Why Not Now? is a 21+ event. Stay connected on Facebook, Instagram, and X at @WhyNotNowFest.
ABOUT EMW PRESENTS
EMW is a New York-based event production and promotion firm dedicated to exploring the future of electronic music. Through Why Not Now?, EMW continues its mission to create spaces where innovation and human connection thrive through sound and art.
ABOUT ZERO PRODUCTIONS
ZERO Productions is a Brooklyn-based event agency specializing in immersive, large-scale music experiences. The company is the creative force behind two iconic properties: City of Gods, the East Coast’s premier Halloween festival, and Berlin Beyond, an authentic showcase of Berlin’s underground electronic music culture. Through world-class production and meticulous curation, ZERO transforms traditional venues into captivating, larger-than-life environments.
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