JustWatch: 2024 Q2 Streaming Market Report

By Damon Ellison

As the second quarter of 2024 draws to a close, Habari Entertainment is thrilled to present our latest data report on the streaming market shares in the US. Leveraging insights from the 13 million JustWatch users in the US, who actively select their streaming services, click through to streaming offers, and mark titles as seen, we provide a comprehensive overview of the current landscape.

SVOD Market Shares in Q2 2024

The battle for supremacy in the streaming world remains as fierce as ever. Leading the charge are Prime Video and Netflix, whose figures remain closely matched, reflecting an intense rivalry at the forefront of the market. This quarter, Prime Video managed to edge out slightly ahead of Netflix, although the margin is razor-thin, highlighting the dynamic competition between these giants.

Apple TV+ and Paramount+ are also locked in a competitive struggle. This quarter, Apple TV+ emerged victorious, demonstrating its growing influence and appeal among US viewers. This success can be attributed to a series of high-profile releases and strategic marketing campaigns that have captured the audience’s attention.

Market Share Development in 2024

Apple TV+ has made significant strides globally, capturing the attention of the US market with a notable +1% increase in shares this quarter. This growth underscores Apple’s ability to continually innovate and deliver content that resonates with a diverse audience.

On the other hand, Amazon Prime Video has faced challenges in maintaining its market share, struggling throughout the second quarter to keep its numbers above Netflix. This struggle points to the increasing competition in the streaming space and the need for constant adaptation and improvement.

In an exciting development, Disney+ has started to offer Hulu content within its app for US users. This integration marks a significant step towards consolidating the two platforms, potentially offering a more seamless and enriched viewing experience for subscribers. The move could reshape the competitive landscape, providing Disney+ with a unique advantage in its quest to expand its market share.

The Role of JustWatch

JustWatch continues to be the largest international streaming guide, boasting 40 million users across 140 countries. The platform’s ability to help users easily find where to legally watch movies, TV shows, and sports has cemented its status as an invaluable resource in the streaming ecosystem.

As the streaming wars intensify, the insights provided by JustWatch are crucial for understanding market dynamics and consumer preferences. This data not only helps streaming services refine their strategies but also empowers consumers to make informed choices about their viewing options.

Looking Ahead

The second quarter of 2024 has showcased the ever-evolving nature of the streaming industry. With fierce competition among major players and exciting new developments like the Disney+ and Hulu integration, the landscape is set for more significant shifts in the coming months.

Stay tuned to Habari Entertainment for the latest updates and in-depth analyses of the streaming market. As we move forward, we remain committed to providing our readers with the most accurate and insightful coverage of the entertainment industry.

Damon Ellison
Habari Entertainment