CFP UNVEILS REFRESHED BRAND IDENTITY AND LOGO SYSTEM

IRVING, Texas – The CFP today unveiled an enhanced and refreshed brand identity and logo system, marking the next chapter in the CFP’s evolution to accelerate its rise to becoming one of the most respected and talked about sports properties in the world. The updates introduce subtle, yet meaningful enhancements designed to elevate the CFP brand across experiential, digital, broadcast, in-stadium, and out-of-home applications.

“Since its inception, the CFP has represented the pinnacle of college football, capturing the excellence, pageantry and unwavering fan passion that make our sport so unique,” said CFP Executive Director Rich Clark. “Our refreshed logo system builds on the successes of our first 12 years and positions the brand for continued growth moving forward.”

Key updates to the CFP’s visual identity include:

• A shimmering, metallic gold gradient – “Championship Gold” – has been applied to the iconic CFP football, enhancing its prestige and visual impact.
• The logo’s bracket strokes have been thickened, its ends have been rounded, and the inset has been narrowed to better reflect the CFP National Championship trophy. These details add a more modern look to the mark.
• The corners of the football’s laces have been slightly rounded to further replicate the curvilinear nature of the overall mark.
• The three-letter acronym “CFP” becomes a primary reference and is now integrated into the primary logo system, joining the iconic CFP football in a bold, unified visual identity.
• The typeface ‘Video’ becomes the CFP’s primary font. This new direction creates a distinct, uniquely ownable visual system designed to engage and excite fans in new ways.
• To deepen the connection between the six bowl games and the CFP, a series of bowl game lock-ups was developed. These visualizations reinforce the bowls’ essential role in the journey that crowns the true national champion.

The refreshed visual identity and logo system coincide with the CFP’s comprehensive branding effort with initiatives that will continue to be revealed leading up to and throughout the 2026-27 season.

For more information on the CFP, visit CollegeFootballPlayoff.com.

NOTE: Requests for the new CFP marks and brand identity guidelines can be made by emailing Brett Daniels at bdaniels@collegefootballplayoff.com.