Streaming competition is heating up in 2025. A new report from JustWatch shows that Prime Video has taken the top spot as the most popular streaming service in the U.S. from January through March 2025.
Prime Video and Netflix Lead the Pack
According to the report, Prime Video holds 21% of the U.S. market share, just slightly ahead of Netflix, which has 20%. These two platforms continue to dominate the streaming world, thanks to their large content libraries and well-known original shows and movies.
Following behind the leaders are Max with 13% and Disney+ with 12%. Both platforms are staying competitive by offering fan-favorite franchises, new releases, and exclusive series that keep viewers coming back.
Hulu holds a solid 10% share, offering a mix of next-day TV episodes, movies, and original content. Apple TV+ follows with 8%, while Paramount+ comes in at 7%. These platforms may not have the largest audiences, but they continue to grow by focusing on unique content and targeted audiences.
Peacock and Starz each account for 2% of the market. While their shares are smaller, they still attract viewers who enjoy their specific shows and movies. All other platforms combined make up the remaining 5% of the market.
The report is based on streaming behavior from over 15 million JustWatch users in the U.S. It looks at how people use the platforms—like what they search for, click on, and watch. These numbers give a good picture of which services are getting the most attention from viewers.
As more shows and platforms compete for our time, it’s clear that the streaming space is still growing and changing. It’ll be interesting to see how the rankings shift as we move further into 2025.
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