Here is the newest data regarding the market shares of streaming services for the first quarter of 2023!
SVOD market shares in Q1 2023
Prime Video remains the largest streaming platform in the US throughout Q1. Paramount+ overtook Apple TV+ after a solid earning quarter but still trails the more prominent players. Disney+ and HBO Max remain locked in a tight battle for third place, but after losing subscribers in Q1, Disney+ may soon lose that race.
Market share development in 2023
Since January, HBO Max has continued to gain momentum and added +1% market share, passing a standstill Disney+. The growth of midfield players Apple TV+ and Paramount+ Interestingly, Disney+ has dropped the most since January. Paramount+ continues to gain traction, overtaking Apple TV+. Prime Video remained on top in Q1, and Netflix stayed firmly in second place.
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