Who Is Jairic? The Detroit-Born, Cannes-Based Artist Behind “Don’t Let Me Put A Track On You”

By Habari Entertainment

Detroit grit in a designer suit—that’s the contradiction powering Jairic, a musician, producer, and storyteller whose bold new single “Don’t Let Me Put A Track On You” dropped September 5, 2025, via Rich Air Music. The release now comes with a suave, cinematic video directed by Vansh Luthra, amplifying the track’s raw underground energy with sleek, noir visuals.

The single has already earned placements in CLASH Magazine and EARMILK, and follows a series of high-impact live performances, including exclusive sets at Château Les Alouettes in Cannes and Villa Balbiano on Lake Como, plus a featured live appearance at the Paris premiere of the short film Azur. His catalog—spanning France, Italy, Prague, and the U.S.—has drawn nearly 2 million streams across platforms, every track fully self-written, self-produced, and self-performed.

The Artist: From Detroit Basements to Riviera Salons

Born and raised in Detroit, Michigan, Jairic grew up in a musical family and started producing hip-hop for local artists before honing a fiercely independent sound of his own. Today, based in Cannes, France, he blends Nas and Wu-Tang grit with Detroit’s underground ethos, layering in classic funk, ’60s rock, and cinematic score aesthetics.

“Don’t Let Me Put A Track On You” embodies that sonic duality—a tense, electrifying track that shifts from stirring chaos to a warm vocal bridge, before crashing back into a striking hip-hop spectacle. Fans of Macklemore, Machine Gun Kelly, and Eminem will recognize the lyrical bite, but Jairic twists the formula into something sharper, darker, and more cinematic.

The Video: Roses, Seduction, and Power Games

Directed by Vansh Luthra, the video transcribes the song’s darkly alluring energy into an effortlessly polished visual. Jairic appears in a tailored suit, locked in a charged dance of power and obsession with assistant director Julie Weber, who portrays a mysterious figure circling him with seductive menace.

The visual leans into nocturnal urban environments, high-contrast lighting, and a recurring rose motif. Every frame drips with tension, evoking both noir cinema and luxury fashion campaigns.

Jairic himself explained the symbolism:

“The video is built around the symbol of a rose. It moves through a dark, seductive world, exploring power, obsession, and how the hunter can quickly become the hunted. The song itself carries that same energy — a warning, a dare, a promise: don’t let me put a track on you.”

The Director: Vansh Luthra’s Distinctive Vision

Vansh Luthra, an Indian director, producer, and actor based in Prague, is known for visually rich, emotionally resonant storytelling. His credits include Two Words as the Key and the award-winning Destination Paradise, which earned honors at international festivals, including an “Honorable Mention by the Press” at the Academy Awards-qualifying Festival Internacional de Cine Lebu.

His work thrives on atmosphere, symbolism, and tension—the exact elements that supercharge Jairic’s new visual. Together, they’ve created a fusion of hip-hop, cinema, and high fashion that feels as at home on a festival screen as it does in an underground club.

Why It Matters

With 2 million streams and a growing reputation for turning every release into a full audiovisual event, Jairic is more than an emerging rapper—he’s a world-builder. Every detail, from lyrics to lighting, is crafted with precision. “Don’t Let Me Put A Track On You” isn’t just a single—it’s a warning wrapped in cinematic spectacle, a statement of intent from an artist standing firmly at the crossroads of music, film, and fashion.

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Jairic – “Don’t Let Me Put A Track On You” (Official Video)