With the Emmy Awards set to take place this Sunday, JustWatch, the world’s largest streaming guide, has analyzed audience engagement data to reveal which nominated shows are currently most popular with streaming audiences. While some titles have long been favorites, the data shows that several lesser-known series experienced the biggest surge in attention following the nominations.

Using data from over 20 million monthly U.S. users on JustWatch, the analysis ranked

Emmy-nominated scripted series in the top categories (Outstanding Drama, Comedy, and Limited or Anthology Series) spotlighting both frontrunners and surprise climbers based on user signals tracked from July 15 (nomination day) through September 8, 2025.

Key Takeaways

• Streaming exclusives see the biggest post-nomination uplift: Shows like The Diplomat, Slow Horses, and Nobody Wants This saw the largest uplifts in popularity.

 

• The Bear remains on top, but momentum shifts. While still the most popular comedy, The Bear’s dominance is narrowing as The Studio and Hacks sustain strong engagement.

 

• Adolescence overtakes Black Mirror. Among limited series, Adolescence has become the frontrunner post-nominations.

 

• The Pitt edges out competitors in drama. The Pitt leads a tight race among drama nominees, while The Last of Us drops in audience rankings

Outstanding Comedy Series

Most Popular Emmy-Nominated Comedies (Post-Nominations Ranking):

Rank	Title	Platform
1	The Bear	FX/ Hulu
2	The Studio	Apple TV+
3	Hacks	HBO Max
4	Abbott Elementary	ABC
5	Only Murders in the Building	Hulu
6	Shrinking	Apple TV+
7	What We Do in the Shadows	FX/Hulu
8	Nobody Wants This	Netflix

Biggest Uplifts in Popularity Post Nomination:

• Nobody Wants This (+84%)

 

• Only Murders in the Building (+45%)

 

• Abbott Elementary (+16%)

 

*Note: Chart uses a logarithmic scale for clearer comparison across a wide range of values

Analysis: The Bear continues to lead the comedy pack, though its popularity is cooling as The Studio and Hacks hold steady. Nobody Wants This recorded the strongest post-nomination growth, showing how award recognition can propel an already popular title back into the streaming spotlight, almost a year after its season one launch.

 

Outstanding Drama Series

Most Popular Emmy-Nominated Dramas:

Rank	Title	Platform
1	The Pitt	HBO Max
2	Andor	Disney+
3	The White Lotus	HBO Max
4	Paradise	Hulu
5	The Last of Us	HBO Max
6	Severance	Apple TV+
7	Slow Horses	Apple TV+
8	The Diplomat	Netflix

 

Biggest Uplifts in Popularity:

• The Diplomat (+40%)

 

• Slow Horses (+18%)

 

*Note: Chart uses a logarithmic scale for clearer comparison across a wide range of values

Analysis: The Pitt, Andor, and The White Lotus are neck-and-neck, with The Pitt pulling ahead slightly to become the most popular drama nominee. Meanwhile, The Diplomat and Slow Horses capitalized on Emmy buzz to gain the most traction.

Outstanding Limited or Anthology Series

Most Popular Emmy-Nominated Limited/Anthology Series:

Rank	Title	Platform
1	Adolescence	Netflix
2	Black Mirror	Netflix
3	Dying for Sex	FX/ Hulu
4	The Penguin	HBO Max
5	Monsters: The Lyle and Erik Menendez Story	Netflix

Biggest Uplifts in Popularity:

• The Penguin (+25%)

 

• Dying for Sex (+16%)

 

• Adolescence (+14%)

Analysis: Adolescence has emerged as the frontrunner in recent weeks, overtaking Black Mirror as the most-watched limited series nominee. The Penguin, buoyed by a 25% popularity surge, is the strongest upward mover.

 

Methodology

This analysis draws on engagement data from over 20 million monthly U.S. users on JustWatch.com. Rankings are based on aggregated user interactions including clickouts to streaming platforms, trailer views, likes and dislikes, watchlist additions, and other behavioral signals that capture both audience interest and intent. Popularity shifts were measured by comparing activity from July 15, 2025 (nomination day), through September 8, 2025, against baseline engagement levels prior to the nominations.

About JustWatch

JustWatch is the world’s leading streaming guide, making it easy for users to legally find movies, series, and sports content across hundreds of global streaming platforms. The company serves over 60 million users per month in more than 140 countries. Headquartered in Berlin, JustWatch also has offices in New York, Los Angeles, Paris, Munich, and London. In addition, JustWatch provides advertising and audience insights solutions for the entertainment industry.

 

JustWatch’s social profiles:

 

Instagram www.instagram.com/justwatch

Facebook www.facebook.com/justwatch

X x.com/JustWatch

Linkedin www.linkedin.com/company/justwatch