SVOD market shares in Q2 2023

Prime Video continues to hold down the streaming crown in the US with a 1% lead over global giant, Netflix. Major players: Max and Disney+ also face similar challenges with a 2% gap separating the two.

Market share development in 2023
Newly rebranded streaming giant: Max (formerly HBO Max) displays positive development, gaining +1%; Paramount+ also won with a +1% increase in shares. On the other hand, Disney+ and Hulu drop in shares, suffering -1% losses each.