Following up on the AVOD chart we shared earlier this year, we’ve taken steps to address some data discrepancies previously mentioned. To ensure accuracy, we’ve compiled an updated report comparing Subscription Video on Demand (SVOD) and Advertising Video on Demand (AVOD) market shares for the first half of 2024.
The U.S. streaming market is witnessing a significant shift as AVOD services, such as Tubi TV and Pluto TV, experience a notable **+2% rise in market share**, reaching 22% by mid-2024. Meanwhile, SVOD services, including heavyweights like Netflix and Apple TV+, have seen a **-2% drop**, falling slightly to 78%.
This data is drawn from the behavior of 13 million U.S.-based JustWatch users, who have been selecting streaming services, engaging with offers, and marking content as watched, providing insights into the ongoing evolution in the streaming landscape.
As more consumers gravitate toward ad-supported models, SVOD services may need to explore ways to maintain their competitive edge.
If you’re interested in a deeper dive into these trends or would like to explore the charts further, **[click here](https://www.justwatch.com/us)** to access our full streaming report.
JustWatch remains the world’s largest streaming guide, boasting 45 million users across 140 countries, offering an easy way to discover where you can legally stream your favorite movies, TV shows, and sports.
Feel free to reach out with any questions or requests for more information.
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