Famous Amos and U.S. Black Chambers, Inc. Award $50,000 Each to Three Emerging Entrepreneurs Across the Retail, Health, and Finance Industries

“We’re proud to support this program and help facilitate the ongoing success of Black-owned businesses,” said Ron Busby, USBC President. “It was a joy for our team to hear the enthusiasm from each winner and demonstrates the importance of capital and ongoing resources for growing firms to help them achieve their goals.”

IFS supports pathways for early-stage Black business owners to thrive by providing $50,000 to three organizations each, in addition to mentorship, networking and educational resources. The 2025 winners include:

• Terminal B, a Los Angeles-based fragrance company founded by Chris and Fay Breedlove that produces handcrafted candles and fragrances inspired by global destinations – redefining how we experience travel from home.
• Arcarea Adult Day Center, a Lancaster, Pennsylvania-based wellness organization founded by Aracelis Rittenburg that addresses healthcare inequities and provides holistic care for seniors with dementia.
• Money Honey LLC, a Los Angeles-based financial coaching company founded by Taryn Ferrer that provides money management strategies and education to help women build wealth.

In addition to being the fifth year of IFS, this year also marks Famous Amos’s 50th anniversary, which the brand celebrates through its Famously You campaign honoring Wally Amos’s “famously” authentic spirit. To commemorate the milestone, Famous Amos launched limited-edition Collector’s Edition packaging featuring original 1975 graphics. In May, the brand hosted a free block party in Hollywood, recreating the community events Wally Amos organized in the 1970s and ’80s. The IFS announcement further celebrates Wally Amos by honoring his birthday, July 1.

“My father built Famous Amos from the ground up to become one of the most recognizable cookie brands in the world,” said Shawn Amos, entrepreneur, author, and son of the late Wally Amos. “His story is like a lot of other Black entrepreneurs who have passion and vision but often lack access to resources or funding to help them succeed long term. It means so much to my family that Famous Amos is continuing my father’s legacy and paying it forward to help rising entrepreneurs thrive.”

Created in 2020, IFS has awarded 12 business owners a total of $600,000 over the past four years, promoting economic empowerment for early-stage Black entrepreneurs. This year’s distinguished panel of judges included Shawn Amos, author; Steve Canal, Founder of ONE Venture Group, bestselling author, and branding expert; and Brittany Rhodes, Founder of Math Equals Me and a previous IFS winner. Beyond IFS, USBC provides valuable resources that small business owners can take advantage of, including training, business development, and engagement opportunities. More information is available at usblackchambers.org/resources.

Stay tuned to Famous Amos’s socials for the latest brand news: Threads, Facebook, and Instagram, where you can learn more about the 2025 IFS winners.

For more information about the Famous Amos Ingredients for Success Entrepreneurs Initiative, visit www.FamousAmosIngredientsForSuccess.com.

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About the U.S. Black Chambers, Inc.

The U.S. Black Chambers, Inc. (USBC) provides committed, visionary leadership and advocacy in the realization of economic empowerment. Through the creation of resources and initiatives, we support a network of African American Chambers of Commerce and business organizations in their work of developing and growing Black enterprises. Learn more at usblackchambers.org.

About Famous Amos

Famous Amos is a beloved brand that started in 1975, famous for its classic chocolate chip cookies. Founded by Wally Amos, a passionate Black entrepreneur, Famous Amos grew from a bakery in Hollywood, California into a brand serving millions of customers across the United States. In 2020, Famous Amos began a major philanthropic effort, the Ingredients for Success Entrepreneurs Initiative. Now in its fifth year, this initiative creates positive change and economic empowerment for early-stage Black entrepreneurs. Ingredients for Success celebrates the qualities that make each business owner unique and fosters long-term success for their businesses.

About Ferrero North America

Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate. Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.