SVOD Market Shares in Q3 2024: Prime Video Maintains Top Spot

As the third quarter of 2024 approaches, we are excited to share our latest data report on market shares in the U.S. streaming industry. This analysis, based on data from over 13 million JustWatch users, highlights the current landscape of subscription video-on-demand (SVOD) services. By observing user selections, streaming activity, and viewership tracking, we offer a comprehensive snapshot of the major platforms’ performance.

Prime Video Holds the Top Spot

Amazon’s Prime Video continues to lead the pack, maintaining its position as the number-one streaming service in the U.S. for the third consecutive quarter. Despite fierce competition, Prime Video holds a slight edge over Netflix, securing the top rank with a 1% lead. This is a significant milestone, demonstrating Amazon’s stronghold on its subscribers and their engagement.

Netflix and Max Battle for Viewer Attention

Though Netflix has lost its once-dominant position, it remains a formidable contender, just behind Prime Video. However, the real surprise this quarter has been Max, formerly HBO Max, which has managed to keep itself ahead of major players like Disney+ and Hulu. Max’s consistent content releases and marketing strategies have allowed it to secure a solid position in this highly competitive market.

Disney+ and Hulu Continue to Compete

Disney+ and Hulu, though still strong contenders, find themselves in a tight race behind Max. With new releases from popular franchises like Marvel and Star Wars, Disney+ continues to attract viewers, while Hulu’s expansive content library keeps it relevant. However, both services will need to innovate and expand their offerings if they want to close the gap with their competitors.

SVOD Market Share at a Glance

1. Prime Video – Holds a 1% lead over Netflix, continuing to dominate the U.S. market.
2. Netflix – Remains a strong player but is facing increasing competition.
3. Max – Surpassing Disney+ and Hulu with its compelling content and strong subscriber base.
4. Disney+ – A close contender but needs more aggressive strategies to climb higher.
5. Hulu – Continues to perform well but trails behind Max and Disney+.

As streaming competition heats up, these platforms are in a constant race to capture viewer attention and loyalty. With Q4 on the horizon, it will be interesting to see if these rankings shift further or if Prime Video can maintain its top position.

For more detailed insights and analysis, visit [JustWatch.com](https://www.justwatch.com) or stay updated on the latest entertainment news at [Habari Entertainment](https://www.habarientertainment.com).