Comparing U.S. Streaming Video on Demand (SVOD) Movie and TV-Show Catalog Popularity Across Major Platforms Between April 1 and June 30, 2025.
What did audiences love streaming this spring? In this JustWatch Exclusive, we explore the SVOD movie and TV show catalogs that resonated most with U.S. audiences between April 1 and June 30, 2025. Based on data from 20 million users, this analysis highlights not only which platforms had the most popular overall catalogs, but also which ones offered titles that stood out individually. Whether through nostalgic fan favorites, buzzworthy new releases, or standout genre collections, we reveal where viewers were most engaged and what content made the biggest impact.
This report is based on over 35 million engagement signals from around 20 million U.S. users on JustWatch: https://www.justwatch.com/us/streaming-charts
(find more details in the methodology section below)
Key Findings (SVOD Movie-Catalog):
- Amazon Prime Video led the quarter in both total movie catalog popularity and average movie catalog popularity, thanks to a mix of exclusive releases and strong legacy film performance.
- Hulu ranked #2 in both total movie catalog popularity and average movie catalog popularity, showcasing the strength of both its back catalog and recent film launches.
- Netflix remained highly competitive, following Hulu in total popularity and standing out for its exclusive content performance.
- HBO Max outpaced Netflix in average movie popularity, benefitting from early access to high-profile theatrical releases.
- Disney+ saw renewed success with Disney/Fox-owned genre films directed by Danny Boyle while also gaining traction through new Marvel entries.
- Apple TV+ reinforced its quality-over-quantity strategy, maintaining high average popularity with several breakout titles.
Amazon Prime Video led in total movie popularity this past quarter, driven by a deep catalog and strong user engagement. They had good success with their exclusive streaming release of The Accountant 2 (2025) reached #1 in the U.S. streaming charts and spent 26 days in the Top 10. They also had success with their straight-to-streaming action comedy, Deep Cover (2025), which hit #1, staying in the Top 10 for two weeks. Prime Video also saw big upticks in popularity after Universal/Focus Features Nosferatu (2024) and Conclave (2024) performed strongly. Conclave alone spent 128 days in the Top 10 and held the #1 spot for several weeks.
Netflix follows behind Hulu in total and average movie popularity, but saw the most success with its exclusive titles. The Old Guard 2 reached #1 and spent 7 days in the Top 10, Heart Eyes peaked at #2 with 5 days, and Havoc starring Tom Hardy held #2 and remained in the Top 100 for 41 days.
Disney+ saw a boost in popularity thanks to both exclusive new releases and renewed interest in older titles. Captain America: Brave New World climbed to #2, remaining in the Top 10 for 10 days. Meanwhile, legacy films also surged in popularity. 28 Weeks Later (2007) rose to #2 and stayed in the Top 10 for 27 days. Another Danny Boyle film, Sunshine (2007), reached #4 in the U.S. streaming charts. This resurgence appears to be driven by growing excitement around the recent theatrical release of 28 Years Later.
Apple TV Plus is continuing to grow their library and showed strong average popularity, reinforcing its quality-over-quantity strategy. Hits included Fountain of Youth (Peaking at #2 in the US Streaming Charts and 9 days in the top 10s), Echo Valley (#2, 4 days in the Top 10), and The Gorge (#1, 11 days in the Top 10).
Hulu had a very popular quarter for their catalog, ranking second in both total and average popularity, behind only Prime Video. Like Disney, Hulu benefitted from renewed interest in titles like 28 Weeks Later and Independence Day. It also excelled with newer films—Anora (2024) spent 118 days in the Top 10 and hit #1, while Presence (2024) peaked at #2 with 6 days, and Predator: Killer of Killers (2025) reached #2, spending 7 days in the Top 10.
HBO Max also had a standout quarter, ranking #4 in total popularity and outperforming Netflix in average popularity, where it placed #3. The platform benefitted from early access to several major titles, including Mickey 17 (which reached #1 and spent 59 days in the Top 10), A Minecraft Movie (peaked at #3 with 34 days in the Top 10), and Sinners, which most recently reached #1 and maintained a presence in the Top 10 for 82 days.
Table: U.S. SVOD Movie Catalog Popularity
| Total Movie
Catalog Popularity |
Average Movie
Popularity |
Provider | Most Popular Films in Q2
2025 |
#1 #1 Amazon Prime Video Nosferatu,
| #2 | #2 | Hulu | Anora, 28 Weeks Later, |
| #3 | #4 | Netflix | The Old Guard 2, |
| #4 | #3 | HBO Max | Mickey 17, |
| #5 | #6 | Disney+ | Captain America: Brave New |
| #6 | #5 | Apple TV+ | Fountain of Youth, |
U.S. TV and Series SVOD Catalog Popularity – Q2 2025
Key Findings (SVOD TV-Show Catalog):
- Amazon Prime Video led the quarter in total series catalog popularity, driven by a handful of exclusive standouts.
- Netflix followed closely in total series popularity, supported by exclusive content.
- Apple TV+ topped all platforms in average series popularity, continuing its quality-over-quantity approach.
- Hulu followed Netflix in total popularity, anchored by a diverse mix of animation, reality, and critically acclaimed drama.
- Disney+ ranked second in average series popularity, boosted by both franchise strength and new originals.
- HBO Max placed third in average series popularity and fourth in total, led by several high-impact dramas.
Amazon Prime Video also topped in total series catalog popularity this quarter, thanks to a handful of high-performing titles. The Handmaid’s Tale (Season 6) reached #2 and held a spot in the Top 10 for 23 days, while Your Friends & Neighbors (Season 1) was a breakout hit—reaching #1 and spending 50 days in the Top 10. Another new title, The Bondsman
(Season 1), also hit #1, staying in the Top 10 for 7 days. Despite these strong performances, Prime Video ranked just 5th in average popularity due to the concentrated nature of its successes.
Netflix followed closely behind, placing second in total series popularity and fourth in average popularity. Its most popular shows this quarter were all exclusives, led by Squid Game (Season 3), which reached #1 and remained in the Top 10 for 13 days. Dept Q (Season 1) also proved to be a standout, spending multiple weeks at #1 and 29 days in the Top 10. Additional hits included The Four Seasons (Season 1), which peaked at #3 (11 days in the Top 10), and The Eternaut (Season 1), which reached #1 and held for a week.
Apple TV+ led all platforms in average series popularity, continuing its quality-over-quantity approach. All of its top series this quarter were exclusives: Stick (Season 1) reached #1 and stayed in the Top 10 for 22 days; Murderbot (Season 1) also hit #1 and spent 45 days in the Top 10; and The Studio (Season 1) matched that strength with 46 days in the Top 10 at the #1 spot.
Hulu followed Netflix in total series popularity and delivered notable hits in reality and animation. Rick and Morty (Season 8) reached #2 and spent 18 days in the Top 10, while Love Island USA peaked at #5 and remained in the Top 10 for 5 days. The Bear (Season 4) also had a strong showing, reaching #1 and spending 13 days in the Top 10.
Disney+ ranked second in average series popularity, boosted by a mix of franchise content and high-performing originals. Andor (Season 2) was a major success, reaching #1 and spending 57 days in the Top 10. Ironheart (Season 1) hit #2 and held a Top 10 spot for 12 days, while The Bear (Season 4) was a shared standout across platforms, also reaching #1 with 13 days in the Top 10.
HBO Max placed third in average series popularity and fourth in total popularity, led by several high-impact titles. The White Lotus (Season 3) and The Last of Us (Season 2) both reached #1 for multiple weeks, spending 61 and 58 days in the Top 10 respectively. The Gilded Age (Season 3) also performed well, reaching #2 and holding a Top 10 position for 6 days.
Table: U.S. TV and Series SVOD Catalog Popularity
| Total Catalog Popularity
(TV & Series) |
Average TV &
Series Popularity |
Provider | Most Popular Shows in Q2 2025 |
| #5 | #1 | Apple TV+ | Stick (Season 1), |
| #6 | #2 | Disney+ | Andor (Season 2), |
| #4 | #3 | HBO Max | The White Lotus (Season 3), |
| #2 | #4 | Netflix | Squid Game (Season 3), |
| #1 | #5 | Amazon Prime Video | The Handmaid’s Tale |
| #3 | #6 | Hulu | Rick and Morty (Season 8), |
For questions or requests for commentary, please reach out to mike.pearce@justwatch.com
Methodology:
Streaming video on demand (SVOD) availability is tracked by JustWatch on millions of titles. This specific analysis looks at SVOD availability in the U.S. market for Netflix, Apple TV+, Disney+, Hulu, Prime Video, and HBO Max between April 1, 2025 and June 30, 2025.
The popularity analysis is based on the streaming behavior of over 20 million U.S. users on JustWatch between April 1 and June 30, 2025. During this period, we captured more than 35 million engagement signals, including click-throughs on streaming offers, watchlist additions, title page views, trailer plays, and ‘watched’ marks. Each interaction is weighted by its level of streaming intent – lower for passive signals like page and trailer views, and higher for active signals such as click-throughs and completed viewings. These weighted actions are then combined to generate a comprehensive popularity score for each title.
To evaluate both total catalog popularity and average title popularity, we analyzed user interactions for all films and TV shows that ranked within the Top 1000 most popular titles during the quarter. This approach allowed us to capture both the breadth and impact of each streaming provider’s catalog.
The JustWatch Streaming Charts are driven by real-time user activity, updated daily across 140 countries and more than 4,500 streaming services. The U.S. streaming data featured in this report reflects the behavior of over 20 million monthly users, with rankings calculated on a daily, weekly, and monthly basis.
About JustWatch
JustWatch is the world’s largest streaming guide, serving over 50 million monthly users across
140 countries. It aggregates movies, TV series, and sports from hundreds of platforms—including Amazon Prime Video, Netflix, Disney+, Apple TV+, and Hulu—helping users easily find where to stream them legally.
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