Emmy Wins Drive Huge Streaming Surges for Hit Shows

Just 48 hours after the 2025 Primetime Emmy Awards, several winners are seeing explosive boosts in streaming popularity, according to new data from JustWatch.

Adolescence led the charge with a staggering +1132% surge in U.S. streaming interest compared to its prior monthly average. Other winners also spiked in popularity:

• The Studio → +878%

• The Penguin → +549%

• The Pitt → +479%

• Hacks → +434%

Momentum on the Charts

The post-Emmy bounce has quickly reshaped the U.S. streaming rankings.

• On Monday and Tuesday, The Studio shot to #1 on the U.S. Daily Streaming Charts, later climbing 37 spots to #9 on the Weekly Charts—ahead of hits like Foundation, The Summer I Turned Pretty, and South Park.

• The Pitt now ranks #8 on the Weekly Charts, while Adolescence sits close behind at #12, as of Wednesday, September 17.

These jumps highlight the powerful impact of Emmy recognition on driving renewed interest in award-winning series.

How JustWatch Measures Popularity

The analysis comes from JustWatch.com, which tracks engagement across more than 20 million U.S. monthly users. Popularity is based on a mix of audience signals including click outs to streaming platforms, trailer views, likes, dislikes, and watchlist additions that capture both interest and intent to watch.

The latest shifts were calculated by comparing average streaming activity from August 17 to September 14, 2025 (pre-Emmy period) against activity on September 15 and 16, 2025, immediately after the winners were announced.

With massive spikes in viewership and chart rankings, the Emmys continue to prove their influence not just in Hollywood, but in shaping what audiences stream next.