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Happy Thanksgiving!


Black Friday

starts tomorrow, but many retailers have been offering excellent deals for weeks ahead of the big event. The early discounts we’re seeing now mark the best prices we’ve seen all year on a ton of products across all categories, including tech, home, beauty, kitchen, and more.

However, if you’re holding out on shopping until November 26, it’s important to know what you want ahead of time. Acting fast is key to snag products in limited supply, so we’ve rounded up answers to frequently asked questions to help you prepare for Black Friday 2021. Plus, you can find some of the best early deals available right now, below.

Best early Black Friday 2021 tech deals

Deal icon An icon in the shape of a lightning bolt.


Deal


MasterClass 2-for-1 membership

Get two MasterClass subscriptions for the price of one! Each subscription gets you access to all of MasterClass, so you can watch or sample unlimited celebrity and expert-led classes across a wide range of topics.

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Deal


Apple MacBook Air (M1)


This is the lowest price we’ve ever seen on the MacBook Air M1. Since stock is limited on popular laptops this year, we recommend hopping on this deal for $150 off.

The latest MacBook Air released in late 2020 gains Apple’s new M1 processor, which brings impressively fast performance and long battery life, for under $1,000, making it the best Apple laptop overall.

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Deal


LG 65-inch C1 OLED 4K TV


LG’s C1 is one of the best 4K TVs you can buy. The OLED panel delivers incredible image quality with an infinite contrast ratio. This deal price matches the lowest we’ve seen so far.

LG’s C1 is one of the best


4K

TVs you can buy. The OLED panel delivers incredible image quality with an infinite contrast ratio. This deal price matches the lowest we’ve seen so far.

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Deal


Amazon Fire TV 50″ Omni Series


Amazon launched its own smart TVs in fall 2021 and Black Friday is the first time we’ve seen them on sale. The Omni Series boasts features like hands-free Alexa support and video calling along with the latest Fire TV software.

Amazon launched its own smart TVs in fall 2021 and the Omni Series boasts features like hands-free Alexa support and video calling along with the latest Fire TV software.

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Deal


Amazon Echo (4th Gen)


The latest Echo speaker from Amazon takes on a spherical design for more effective room-filling audio. The device is on sale for just $60 ahead of Black Friday. That matches the best deal price we’ve seen so far.

The latest Echo speaker from Amazon takes on a spherical design for more effective room-filling audio.

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Deal


Vizio Elevate 5.1.4 Soundbar


Vizio’s Elevate soundbar offers a 5.1.4 Dolby Atmos experience with performance that rivals many full-fledged home theater systems. You can often find it discounted as low as $950, but this drop to $800 is a rare, low price.

Vizio’s Elevate soundbar offers a 5.1.4 Dolby Atmos experience with performance that rivals many full-fledged home theater systems.

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Deal


GoPro Hero 9 Black


The GoPro Her9 Black is capable of shooting videos up to 5K and photos up to 20 megapixels. It also has a bigger battery than its predecessors and a new color LCD on the front for previewing your shots. Down to $350, this is the perfect chance to snag one for a great price.


$349.99 from REI

Originally $450.00Save 22%


$450.00 from REI

The Hero 9 Black is GoPro’s newest flagship camera, capable of shooting videos up to 5K and photos up to 20 megapixels.

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Great Price


Microsoft Surface Pro 7


The Microsoft Surface Pro 7 is sleek and portable with excellent performance for on-the-go use — making it still the most premium 2-in-1 tablet to date. This version comes with a 256GB SSD and would usually cost you $1,329.

The Microsoft Surface Pro 7 is sleek and portable with excellent performance for on-the-go use — making it still the most premium 2-in-1 tablet to date.

Best Black Friday 2021 kitchen deals

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Great Price


KitchenAid Pro 5 Plus


Street price for the Pro 5 Plus is around $500, making this a 50% discount on a handful of neutral colors including black, silver, navy, and red.

Street price for the Pro 5 Plus is around $500, making this a 50% discount on a handful of neutral colors including black, silver, navy, and red.

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Great Price


KitchenAid Artisan Mini 3.5 Quart Tilt-Head Stand Mixer


The smallest of KitchenAid stand mixers, this model is the perfect size and strength for occasional bakers, new cooks, and those with petite kitchens. This is the lowest price on this stand mixer since last Black Friday.

The smallest of KitchenAid stand mixers, this model is the perfect size and strength for occasional bakers, new cooks, and those with petite kitchens.

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Deal


Instant Pot Duo Plus Pressure Cooker Bundle


If you’ve been holding off on picking up an Instant Pot, this is the deal you’ve been waiting for. Target is offering a six quart pot, along with a trio of accessories, for $70 off its original price. Considering the fact that this kitchen tool provides nine types of cooking in one pot, that’s a serious steal.

This bundle is a Target exclusive, and it includes an extra silicone egg rack and stainless steel steam rack for your pressure cooking needs. It’s only $60 right now — an excellent value for such a multifunctional kitchen appliance.

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Rare Deal


Our Place Always Pan


The Always Pan is a multifunctional, non-stick pan designed to do anything in the kitchen. Right now, it’s down to $100, matching the all-time low we’ve seen for it previously. Sales from Our Place aren’t very common, so this is a rare chance to save.

Our Place’s Always Pan is multi-functional nonstick pan that’s taken the internet by storm. It promises to replace eight different pieces of cookware in your kitchen. It can function as a steamer, saute pan, frying pan, and more.

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Great Price


Cuisinart Chef’s Classic 17-Piece Hard-Anodized Cookware Set


This nonstick set includes nine different pans, lids to match, and a steamer for a total of 17 pieces. The deal is $180 off the original price, but you can take a further 15% off with the code ENJOY15 at checkout. Plus you’ll get up to $45 back in Kohl’s Cash. This is a great price to pay for a starter cookware set.

This nonstick set includes nine different pans, lids to match, and a steamer for a total of 17 pieces.

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Deal


Bodum Chambord French Press


The Bodum Chambord is about as timeless as French presses get. It’s unfussy and operates smoothly, and replacement parts (screens, braces, etc.) are affordable and easily attainable. Down to $25, this is an excellent and rare deal for one.

The Bodum Chambord is about as timeless as French presses get. It’s unfussy and operates smoothly, and replacement parts (screens, braces, etc.) are affordable and easily attainable.

Best Black Friday 2021 home deals

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Limited-Time Deal


Tineco Pure One S11 Spartan


For powerful and cordless vacuum cleaning that won’t break the bank, Tineco makes dependable stick vacuums with solid performance. Down to $170, this matches the all-time low we’ve seen for it in the past.

It’s no Dyson, but the Tineco Pure One S11 Spartan still has all of the convenience of a cordless stick vacuum for a lower price. Down to $220, it’s a solid deal for a barebones S11 model without the extra attachments.

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Lowest Price


iRobot Roomba i3+ (3550) Robot Vacuum


The i3+ usually costs considerably more than your average robot vacuum, but for a limited time, it’s on sale for more than $200 off. It’s the best robot vacuum we’ve tested. We like how well the i3+ cleans on all surfaces and how it automatically empties its dustbin.

The i3+ costs considerably more than your average robot vacuum, but it also does a lot more than the average robot vacuum. It develops personalized cleaning schedules and empties itself.

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Lowest Price


Brooklinen Luxe Core Sheet Set (Queen)


A favorite set of sheets among the Insider Reviews team, the Luxe Core Sheet Set is noted for being durable and comfortable after many washes and nights of sleep. Right now, you can these sheets for 20% off during Brooklinen’s Black Friday sale, which is the lowest price we’ve seen all year.

If you take your sleep comfort seriously, the pampering touch and good looks of Brooklinen’s Luxe Sheets will have you sleeping like a baby.

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Rare Deal


Shark ION Robot® Vacuum RV750


With great battery life and solid performance on hard floors, the Shark ION is an affordable robot vacuum, especially with Walmart’s deep $155 discount, which makes it less than half price at just $144. This isn’t a good choice for carpets or pet owners, but if you have hard floors and want to dip a toe in the robot vacuum scene it could be just right for you.

This is one of the cheapest smart vacuums we’ve seen to date – this far out from the official launch of Walmart’s sale. It’s tough to imagine this getting much cheaper during the deals event, so it might be wise to act quickly.

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Best Price


Dyson V10 Animal


Typically selling for $500, right now the V10 Animal is discounted by $150, a low we’ve only seen for Amazon Prime Day. The V10 Animal is set apart from the rest of the V10s by its affinity for pet hair pickup.

Typically selling for $500, right now the V10 Animal is discounted by $150, a low we’ve only seen for Amazon Prime Day. The V10 Animal is set apart from the rest of the V10s by its affinity for pet hair pickup.

Best Black Friday 2021 gaming deals

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Deal


Nintendo eShop $50 Gift Card


Nintendo eShop gift cards are used to buy games and downloadable content (DLC) for the Nintendo Switch. They make good gifts for Switch owners, and right now you can get $5 off a $50 gift card.

The Nintendo eShop is the best place to shop for digital copies of Nintendo’s games. This gift card is the perfect gift or investment for anyone with a Nintendo Switch. Better still, Nintendo’s eShop offers several sales throughout the year. This means, patient shoppers can double their savings.

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Deal


Xbox Game Pass for PC (3-Month Membership)


An Xbox Game Pass membership grants you access to over 100 PC games on Windows, and an EA Play membership. It’d normally cost you $10 a month, but shoppers can snag three months for only $1 from Microsoft right now.

Typically, you can get a 3-month Game Pass subscription for $30. Right now, it’s only $20, a solid deal. This is the PC version, which gets you EA Play, exclusive member discounts, and unlimited to access to over 100 games.

Best early Black Friday health & fitness deals

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Great Price


23andMe Ancestry + Health Kit


The 23andMe DNA Ancestry + Health Kit tells you which illnesses you’re predisposed to and gives you a full look at your ancestry. As part of the brand’s Black Friday sale, you can save 50% off one kit and 60% when you buy two kits.

The 23andMe DNA Ancestry + Health Kit tells you which illnesses you’re predisposed to and gives you a full look at your ancestry.

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Deal


AncestryDNA Genetic Ethnicity Test


The Ancestry DNA Origins + Ethnicity Test gets you access to the largest customer database, which means more detailed results and more family matches. For Black Friday, you can get the kit for 50% off; the best price we’ve seen all year. Plus, you can save on memberships, with a 3-month membership only $1 with the purchase of a new kit.

The Ancestry DNA Origins + Ethnicity Test gets you access to the largest customer database, which means more detailed results and more family matches.

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Deal


Lululemon Reversible (Un)Mat


The cleverly named Reversible (Un)Mat from Lululemon is like having two lightweight yoga mats for the price of one. We rarely see deals on these cult favorite mats, but during Black Friday you can score a rare 20% off on the raspberry color.

The cleverly named Reversible (Un)Mat from Lululemon is like having two lightweight yoga mats for the price of one.

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Great Price


Fitbit Luxe


The Fitbit Luxe is the company’s latest fitness band that comes with a sleek design and advanced health features like stress management and the ability to measure heart rate variation. It’s currently $50 off for Black Friday.

The Fitbit Luxe is the company’s latest fitness band that comes with a sleek design and advanced health features like stress management and the ability to measure heart rate variation.

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Rare Deal


Mirror from lululemon


With promo code BFCM21, the Mirror interactive workout machine is down to $1,000 with free delivery and installation — an extra $250 value. The device aims to mimic the advantages of boutique fitness spaces but in the comfort of your home.

Use the promo code BFCM21 at checkout

This isn’t just a mirror. It’s a cardio class, it’s a yoga studio, it’s a boxing ring, it’s your new personal trainer, and it’s so much more. For


Cyber Monday

, Mirror is on sale for $500 with the code “CYBERMONDAY20”

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Great Price


Hydro Flask 32-Ounce Wide Mouth


This classic Hydro Flask water bottle offers 12-24 hours of temperature retention, powder color coating that won’t chip or fade with time, and a wide mouth for easy pouring and drinking. Scoring this hallmark piece for under $35 is a killer deal.

This bottle has all the hallmark features of a Hydro Flask water bottle — 12-24 hours of temperature retention, powder color coating that won’t chip or fade with time, a silicone twist top — with the very convenient wide mouth for easy pouring and drinking.

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Great Price


Oral-B Pro 1000


We already love the Oral-B Pro 1000 for being top-quality without breaking the bank — and while this is often on sale, $30 off is a great incentive to up your oral care.

This budget-friendly and highly effective electric toothbrush is compatible with a wide range of replacement brush heads.

Best Black Friday style & beauty deals

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Deal


Anastasia Beverly Hills Brow Definer


There’s a reason why Anastasia Beverly Hills’ Brow Definer is a favorite among beauty editors. The angled applicator allows you to sketch on hair-like strokes, providing you with a natural-looking fill every single time. The Definer is on sale during Nordstrom’s Black Friday sale, and it’s one of the best prices we’ve seen for this cult-favorite product. You can shop it in every color for just $16.

There’s a reason why Anastasia Beverly Hills’ Brow Definer is a favorite among beauty editors. The angled applicator allows you to sketch on hair-like strokes, providing you with a natural-looking fill every single time. The Definer is on sale during Nordstrom’s Black Friday sale, and it’s one of the best prices we’ve seen for this cult-favorite product. You can shop it in every color for just $16.

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Deal


Nike Sportswear Essential Fleece Pants


These sweats from Nike may be the coziest you’ll ever wear. Not only are they super soft, they’re also fleece-lined, so they’ll keep you nice and toasty all winter. And they’re priced so you can stock up up — during Nordstrom’s Black Friday sale, you can save 20% on this pair in every color available.

Made from soft fleece material, these sweats are perfect for everyday comfort.

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Deal


Thread & Supply Double Breasted Peacoat


This peacoat from Thread & Supply is a classic with a twist. The oversized buttons extend up the lapel to the collar, giving you the option to bundle up if necessary. And if you don’t love it in black, never fear — you can save 31% on this coat in black, camel, or light gray.

This peacoat from Thread & Supply is a classic with a twist. The oversized buttons extend up the lapel to the collar, giving you the option to bundle up if necessary. And if you don’t love it in black, never fear — you can save 31% on this coat in black, camel, or light gray.

Deal icon An icon in the shape of a lightning bolt.


Deal


True & Co. True Body Triangle Convertible Strap Bralette


A mix between a sports bra, a convertible bra, and a t-shirt bra, this piece from True & Co. is a comfortable addition to your lignerie drawer. It provides comfortable support, and its convertible straps mean you can wear it with any number of shirts. During Nordstrom’s Black Friday sale, the True Body bra is discounted to $30 — a serious steal we rarely see from True & Co.

The convertible straps on this wireless bra can be worn either straight or crisscrossed, and the smooth material appears invisible under clothes.

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Deal


Spanx Faux Leather Leggings


Spanx’s Faux Leather Leggings are a favorite among our Insider Reviews editors, thanks to their comfort and support. They’re made of a mix of nylon and spandex, which gives them that faux leather look. You can save 20% on a pair of leggings during Nordstrom’s Black Friday sale, making this a great time to stock up.

Made with the same level of support as its signature shapewear but with a little extra stretch, these leggings are designed to not only make you look great but feel great, too. 

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Deal


Urban Decay Perversion Volumizing Mascara


Urban Decay’s cult-favorite mascara lifts and adds volume with one simple swipe — and it never, ever clumps. You can score a full-sized tube for just $10 during Nordstrom’s Black Friday sale. That’s a saving of 60% off the regular price.

Urban Decay’s cult-favorite mascara lifts and adds volume with one simple swipe — and it never, ever clumps. You can score a full-sized tube for just $10 during Nordstrom’s Black Friday sale. That’s a saving of 60% off the regular price.

Deal icon An icon in the shape of a lightning bolt.


Rare Deal


Lululemon Wunder Under High-Rise Tight


We love Lululemon’s Wunder Under tights, which are available in sizes 0-20. Right now, as part of Black Friday, you can save almost $30 off the typical price; a rare deal.

Lululemon is, in many ways, the genesis of athleisure, so it’s not surprising that the company has an edge in the space.

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Great Price


Chaps Mens Long Sleeve Button Down


Discounted in a variety of colorways and prints, right now is a good time to pick up one of these affordable and versatile button downs. It’s made of wrinkle-resistant, stretch fabric for all-day comfort that looks crisp.

Made from an easy-to-care-for cotton blend and a dose of stretch, this men’s button-down shirt will keep you looking polished all day.

Black Friday 2021 FAQS

What is Black Friday?

Black Friday is an annual sales event that traditionally happens at the end of November, marking the beginning of the holiday shopping season. The savings event is one of the biggest shopping holidays of the year — sales are so high that the day can push a retailer into “the black,” or solvency.

We’ve been seeing noteworthy price drops for the entire month of November, with all-time lows cropping up more and more as the day gets closer.

When is Black Friday 2021?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday falls on November 26. However, we’ve already seen Black Friday-caliber deals pop up in the weeks leading up to the big day.

Retailers like Amazon, Walmart, and Best Buy have already kicked off their Black Friday sales, days before the holiday itself.

What time does Black Friday start?

Technically speaking, Black Friday starts at 12:00 a.m. local time on November 26 for online retailers. However, Black Friday sales start whenever each retailer decides their deals will go live.

A handful of retailers, like Walmart and Amazon, have already begun offering deals for the event.

What time do stores open on Black Friday?

Here are the opening times for the major retailers we’re tracking throughout Black Friday. Keep in mind can shop all the retailers below, plus others like Amazon, around the clock online.

AppleVaries by store, check store hours here.

Bed Bath & Beyond: 6 a.m.

Best Buy: 5 a.m.

Dick’s Sporting Goods5 a.m.

The Home Depot: 6 a.m.

Kohl’s: 5 a.m.

Lowe’s: 6 a.m.

Macy’s6 a.m.

Nordstrom and Nordstrom Rack: Varies by store, check store hours here.

Sephora: Varies by store, check store hours here.

Target: 7 a.m.

Ulta Beauty: 6 a.m.

Walmart5 a.m.

How long do Black Friday sales last?

Don’t be fooled by the name that suggests Black Friday is a single day. It’s most definitely not. It’s more like a shopping season that begins in early November. 

What should you buy on Black Friday?

Since it falls a few weeks before the gift-giving season, Black Friday provides excellent opportunities to buy and save on all your holiday gifts before the last-minute rush. 

It’s nearly guaranteed that you’ll get great value for your money on certain products during Black Friday — but some items tend to see better discounts at other times of the year. If you go in knowing what you’re looking for, you’re less likely to be ripped off by a fancy-looking coupon or to spend money on products you don’t need.

Shoppers can expect tons of great deals — including so-called “doorbusters” — online before and early on in Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. 

This Black Friday, shoppers should expect to see similar offers to the ones we saw on Amazon Prime Day, except more wide-ranging.

We recommend focusing on the following product categories if you want the best deals: 

Historically, Black Friday has been a great time to purchase big-ticket electronics — especially larger TVs. Whether you’re looking for a top-of-the-line Samsung set or LG OLED, or a budget-friendly TCL or Hisense model, Black Friday will likely deliver several deals.

Much like Amazon Prime Day, we saw tons of discounts on smart home products last Black Friday. Amazon Echo products dropped to their lowest prices ever, plus we saw several discounts and bundles on Google’s recently released products.

This Black Friday we expect to see discounts on the latest Xbox and Playstation games. While we didn’t see any markdowns on new consoles last year, we did see a few bundles crop up and we expect more of them in 2021 if retailers are able to secure stock. 

If you’re looking for a kitchen upgrade, Black Friday is a great time to shop. We saw big discounts on Instant Pot pressure cookers, KitchenAid appliances, pots and pans, plus everything else you’ll want for the upcoming holiday season.

Of course, the deals found during Black Friday are incredibly wide-ranging. There have also been several deals on diapers, toilet paper, and other household essentials.

Is Black Friday or Cyber Monday better?

It’s complicated, and it matters less every year.

For those unfamiliar, Cyber Monday traditionally comes three days after Black Friday, on Monday. However, we’ve seen Black Friday and Cyber Monday slowly merge and expand to a weeklong, or even a month-long affair. Different products receive better discounts on each day, and the deals that each retailer offers will vary.

A good rule of thumb to follow: If you think you see a good deal, (e.g., one we recommend) create the order as soon as possible. While you can always cancel or return a product, it’s impossible to take advantage of an inactive, or expired deal.

Suppose you purchase a discounted product during Black Friday and see a more significant markdown at another retailer come Cyber Monday. Don’t sweat it.

You can ask the original storefront to match the price (some automatically refund you the difference), or you can return or cancel the order, then place a new order with a better price. Some orders won’t even ship during the weekend, which makes it easy to cancel orders.

For those who can shop in-person during Black Friday, we’ve found that it’s better to shop on Black Friday in these situations:

  • For expensive products
  • For major stores
  • For this year’s products

What stores have Black Friday deals? 

Outside of a few notable exceptions like REI, nearly every major retailer and direct-to-consumer company is offering markdowns during the event. We’ve seen deals from Walmart, Best Buy, Dell, Amazon, Adorama, Lowe’s, The Home Depot, and more.

As we do every Black Friday, we will be sifting through all of the offers and rounding up the best deals from your favorite retailers.

Will there be Black Friday shipping delays?

Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Supply chain issues are cropping up, but they probably won’t ruin your Christmas. To be safe, try buying your gifts as early as possible to avoid stock issues. With so many deals rolling out early, that’s easier than ever.

When do Black Friday ads come out?

Most Black Friday ad scans are already available, including Walmart, Kohl’s, Macy’s, Amazon, and Target. For the full list of available ads, check out the catalog compiled on BlackFriday.com.

Best Black Friday Deals we saw last year

Last year, we rounded up the best Black Friday deals we could find. Some of the best deals we found discounted many products over 50% with hundreds of dollars in savings. Here are some of the best markdowns we saw last year. 

How we select the best Black Friday deals

  • We only choose products that meet our high standard of coverage and that we’ve either used ourselves or researched carefully.
  • We’ll compare the prices among top retailers such as Amazon, Best Buy, Target, and Walmart and include only the deals that are better than all others offered (not including promotional discounts that come from using certain credit cards). 
  • All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.