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tech, home, beauty, kitchen, and more.starts tomorrow, but many retailers have been offering excellent deals for weeks ahead of the big event. The early discounts we’re seeing now mark the best prices we’ve seen all year on a ton of products across all categories, including
However, if you’re holding out on shopping until November 26, it’s important to know what you want ahead of time. Acting fast is key to snag products in limited supply, so we’ve rounded up answers to frequently asked questions to help you prepare for Black Friday 2021. Plus, you can find some of the best early deals available right now, below.
Best early Black Friday 2021 tech deals
Get two MasterClass subscriptions for the price of one! Each subscription gets you access to all of MasterClass, so you can watch or sample unlimited celebrity and expert-led classes across a wide range of topics.
This is the lowest price we’ve ever seen on the MacBook Air M1. Since stock is limited on popular laptops this year, we recommend hopping on this deal for $150 off.
The latest MacBook Air released in late 2020 gains Apple’s new M1 processor, which brings impressively fast performance and long battery life, for under $1,000, making it the best Apple laptop overall.
The latest Echo speaker from Amazon takes on a spherical design for more effective room-filling audio. The device is on sale for just $60 ahead of Black Friday. That matches the best deal price we’ve seen so far.
The latest Echo speaker from Amazon takes on a spherical design for more effective room-filling audio.
The GoPro Her9 Black is capable of shooting videos up to 5K and photos up to 20 megapixels. It also has a bigger battery than its predecessors and a new color LCD on the front for previewing your shots. Down to $350, this is the perfect chance to snag one for a great price.
The Hero 9 Black is GoPro’s newest flagship camera, capable of shooting videos up to 5K and photos up to 20 megapixels.
Best Black Friday 2021 kitchen deals
Best Black Friday 2021 home deals
The i3+ usually costs considerably more than your average robot vacuum, but for a limited time, it’s on sale for more than $200 off. It’s the best robot vacuum we’ve tested. We like how well the i3+ cleans on all surfaces and how it automatically empties its dustbin.
The i3+ costs considerably more than your average robot vacuum, but it also does a lot more than the average robot vacuum. It develops personalized cleaning schedules and empties itself.
Best Black Friday 2021 gaming deals
Nintendo eShop gift cards are used to buy games and downloadable content (DLC) for the Nintendo Switch. They make good gifts for Switch owners, and right now you can get $5 off a $50 gift card.
The Nintendo eShop is the best place to shop for digital copies of Nintendo’s games. This gift card is the perfect gift or investment for anyone with a Nintendo Switch. Better still, Nintendo’s eShop offers several sales throughout the year. This means, patient shoppers can double their savings.
Best early Black Friday health & fitness deals
The Ancestry DNA Origins + Ethnicity Test gets you access to the largest customer database, which means more detailed results and more family matches. For Black Friday, you can get the kit for 50% off; the best price we’ve seen all year. Plus, you can save on memberships, with a 3-month membership only $1 with the purchase of a new kit.
The Ancestry DNA Origins + Ethnicity Test gets you access to the largest customer database, which means more detailed results and more family matches.
The Fitbit Luxe is the company’s latest fitness band that comes with a sleek design and advanced health features like stress management and the ability to measure heart rate variation. It’s currently $50 off for Black Friday.
The Fitbit Luxe is the company’s latest fitness band that comes with a sleek design and advanced health features like stress management and the ability to measure heart rate variation.
Best Black Friday style & beauty deals
Black Friday 2021 FAQS
What is Black Friday?
Black Friday is an annual sales event that traditionally happens at the end of November, marking the beginning of the holiday shopping season. The savings event is one of the biggest shopping holidays of the year — sales are so high that the day can push a retailer into “the black,” or solvency.
We’ve been seeing noteworthy price drops for the entire month of November, with all-time lows cropping up more and more as the day gets closer.
When is Black Friday 2021?
Black Friday is always the Friday after Thanksgiving. This year, Black Friday falls on November 26. However, we’ve already seen Black Friday-caliber deals pop up in the weeks leading up to the big day.
What time does Black Friday start?
Technically speaking, Black Friday starts at 12:00 a.m. local time on November 26 for online retailers. However, Black Friday sales start whenever each retailer decides their deals will go live.
What time do stores open on Black Friday?
Here are the opening times for the major retailers we’re tracking throughout Black Friday. Keep in mind can shop all the retailers below, plus others like Amazon, around the clock online.
Bed Bath & Beyond: 6 a.m.
Best Buy: 5 a.m.
Dick’s Sporting Goods: 5 a.m.
The Home Depot: 6 a.m.
Kohl’s: 5 a.m.
Lowe’s: 6 a.m.
Macy’s: 6 a.m.
Nordstrom and Nordstrom Rack: Varies by store, check store hours here.
Sephora: Varies by store, check store hours here.
Target: 7 a.m.
Ulta Beauty: 6 a.m.
Walmart: 5 a.m.
How long do Black Friday sales last?
Don’t be fooled by the name that suggests Black Friday is a single day. It’s most definitely not. It’s more like a shopping season that begins in early November.
What should you buy on Black Friday?
Since it falls a few weeks before the gift-giving season, Black Friday provides excellent opportunities to buy and save on all your holiday gifts before the last-minute rush.
It’s nearly guaranteed that you’ll get great value for your money on certain products during Black Friday — but some items tend to see better discounts at other times of the year. If you go in knowing what you’re looking for, you’re less likely to be ripped off by a fancy-looking coupon or to spend money on products you don’t need.
Shoppers can expect tons of great deals — including so-called “doorbusters” — online before and early on in Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home.
This Black Friday, shoppers should expect to see similar offers to the ones we saw on Amazon Prime Day, except more wide-ranging.
We recommend focusing on the following product categories if you want the best deals:
Historically, Black Friday has been a great time to purchase big-ticket electronics — especially larger TVs. Whether you’re looking for a top-of-the-line Samsung set or LG OLED, or a budget-friendly TCL or Hisense model, Black Friday will likely deliver several deals.
Much like Amazon Prime Day, we saw tons of discounts on smart home products last Black Friday. Amazon Echo products dropped to their lowest prices ever, plus we saw several discounts and bundles on Google’s recently released products.
This Black Friday we expect to see discounts on the latest Xbox and Playstation games. While we didn’t see any markdowns on new consoles last year, we did see a few bundles crop up and we expect more of them in 2021 if retailers are able to secure stock.
If you’re looking for a kitchen upgrade, Black Friday is a great time to shop. We saw big discounts on Instant Pot pressure cookers, KitchenAid appliances, pots and pans, plus everything else you’ll want for the upcoming holiday season.
Of course, the deals found during Black Friday are incredibly wide-ranging. There have also been several deals on diapers, toilet paper, and other household essentials.
Is Black Friday or Cyber Monday better?
It’s complicated, and it matters less every year.
For those unfamiliar, Cyber Monday traditionally comes three days after Black Friday, on Monday. However, we’ve seen Black Friday and Cyber Monday slowly merge and expand to a weeklong, or even a month-long affair. Different products receive better discounts on each day, and the deals that each retailer offers will vary.
A good rule of thumb to follow: If you think you see a good deal, (e.g., one we recommend) create the order as soon as possible. While you can always cancel or return a product, it’s impossible to take advantage of an inactive, or expired deal.
Suppose you purchase a discounted product during Black Friday and see a more significant markdown at another retailer come Cyber Monday. Don’t sweat it.
You can ask the original storefront to match the price (some automatically refund you the difference), or you can return or cancel the order, then place a new order with a better price. Some orders won’t even ship during the weekend, which makes it easy to cancel orders.
For those who can shop in-person during Black Friday, we’ve found that it’s better to shop on Black Friday in these situations:
- For expensive products
- For major stores
- For this year’s products
What stores have Black Friday deals?
Outside of a few notable exceptions like REI, nearly every major retailer and direct-to-consumer company is offering markdowns during the event. We’ve seen deals from Walmart, Best Buy, Dell, Amazon, Adorama, Lowe’s, The Home Depot, and more.
As we do every Black Friday, we will be sifting through all of the offers and rounding up the best deals from your favorite retailers.
Will there be Black Friday shipping delays?
Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Supply chain issues are cropping up, but they probably won’t ruin your Christmas. To be safe, try buying your gifts as early as possible to avoid stock issues. With so many deals rolling out early, that’s easier than ever.
When do Black Friday ads come out?
Best Black Friday Deals we saw last year
Last year, we rounded up the best Black Friday deals we could find. Some of the best deals we found discounted many products over 50% with hundreds of dollars in savings. Here are some of the best markdowns we saw last year.
- iRobot Roomba 675 robot vacuum was $179 on Amazon, originally $229.
- LG 75″ 80 Series smart webOS TV was $999 at Best Buy, originally $1,499.
- Insignia 24-inch Fire TV was $100 from Amazon, originally $170.
- Lenovo smart clock was $35 from Best Buy, originally $80.
- Samsung 1TB internal SSD was $100 from Walmart, originally $280.
How we select the best Black Friday deals
- We only choose products that meet our high standard of coverage and that we’ve either used ourselves or researched carefully.
- We’ll compare the prices among top retailers such as Amazon, Best Buy, Target, and Walmart and include only the deals that are better than all others offered (not including promotional discounts that come from using certain credit cards).
- All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.
Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at email@example.com.