Elon Musk preparing to delete 1.5 billion inactive accounts (Business Insider), which NBA team’s social media profiles could be a worse hit?
To figure this out, the guys at Gambling.com ran each team through SparkToro’s fake follower audit, creating a ranking of the worst-hit accounts.
The top 5 (in order of potential followers lost):
# | Teams | Number of Followers (Twitter) | Percentage of Fake Followers | Fake Follower Number |
1 | Los Angeles Lakers | 11,168,725 | 43.5% | 4,858,395 |
2 | Golden State Warriors | 8,012,942 | 45.3% | 3,629,863 |
3 | Chicago Bulls | 4,721,589 | 41.4% | 1,954,738 |
4 | Miami Heat | 5,047,765 | 37.5% | 1,892,912 |
5 | Boston Celtics | 4,042,818 | 40.7% | 1,645,427 |
Ranking Which NBA Teams Have the Most Fake Followers
- In ongoing news, Elon Musk is setting his sights on clearing fake/spam accounts off Twitter, but how could this affect the Twitter following of teams in the NBA?
- By running a fake follower audit, Gambling.com reveals which NBA team has the highest number of fake followers and is likely to lose out the most
- The Los Angeles Lakers stand to lose the most followers in league with an estimated 4.9 million fake followers, with the Golden State Warriors and Chicago Bulls closely behind with 3.6 and 2.0 million fake followers, respectively
In April, Elon Musk stated he would “die trying” in the fight to eradicate Twitter from spam accounts. With Musk’s recent acquisition of Twitter, there has been continuing news surrounding the plans, but how could this affect the teams and players in the NBA’s Twitter followings?
Using SparkToro’s fake follower audit, the guys at Gambling.com have ranked which NBA Teams could be worst hit:
Los Angeles Lakers Set to Take the Biggest Hit on Twitter
It’s no surprise that they have a massive social media following considering their majorly successful history, but the Los Angeles Lakers are the ones who are set to be the most affected by Musk’s crackdown on fake accounts, with 4.9 million of their 11.2 million followers estimated to be manufactured.
Musk’s plans could also massively affect the Golden State Warriors and the Chicago Bulls, with the two franchises each having an estimated 23.6 million and 2.0 million fake followers on Twitter, respectively.
The table below ranks all NBA teams in order of the number of followers potentially lost:
# | Teams | Number of Followers (Twitter) | Percentage of Fake Followers | Fake Follower Number |
1 | Los Angeles Lakers | 11,168,725 | 43.5% | 4,858,395 |
2 | Golden State Warriors | 8,012,942 | 45.3% | 3,629,863 |
3 | Chicago Bulls | 4,721,589 | 41.4% | 1,954,738 |
4 | Miami Heat | 5,047,765 | 37.5% | 1,892,912 |
5 | Boston Celtics | 4,042,818 | 40.7% | 1,645,427 |
6 | San Antonio Spurs | 3,522,767 | 41.6% | 1,465,471 |
7 | Cleveland Cavaliers | 3,329,026 | 41.2% | 1,371,559 |
8 | Houston Rockets | 3,244,142 | 38.7% | 1,255,483 |
9 | Oklahoma City Thunder | 2,821,775 | 41.4% | 1,168,215 |
10 | Toronto Raptors | 2,575,814 | 40.9% | 1,053,508 |
11 | Philadelphia 76ers | 2,262,284 | 42.6% | 963,733 |
12 | New York Knicks | 2,445,679 | 35.1% | 858,433 |
13 | Dallas Mavericks | 2,160,741 | 36.6% | 790,831 |
14 | Los Angeles Clippers | 1,952,472 | 38.9% | 759,512 |
15 | Milwaukee Bucks | 1,915,883 | 39.6% | 758,690 |
16 | Brooklyn Nets | 1,915,369 | 37.5% | 718,263 |
17 | Phoenix Suns | 1,607,801 | 42.1% | 676,884 |
18 | Portland Trail Blazers | 1,530,122 | 43.8% | 670,193 |
19 | Orlando Magic | 1,602,737 | 39.4% | 631,478 |
20 | Atlanta Hawks | 1,540,252 | 39.0% | 600,698 |
21 | Indiana Pacers | 1,410,302 | 41.3% | 582,455 |
22 | Memphis Grizzlies | 1,509,872 | 37.2% | 561,672 |
23 | Washington Wizards | 1,249,316 | 42.6% | 532,209 |
24 | Utah Jazz | 1,240,423 | 42.0% | 520,978 |
25 | Denver Nuggets | 1,318,500 | 39.2% | 516,852 |
26 | Minnesota Timberwolves | 1,218,652 | 41.3% | 503,303 |
27 | New Orleans Pelicans | 1,329,038 | 36.9% | 490,415 |
28 | Charlotte Hornets | 1,187,752 | 38.9% | 462,036 |
29 | Sacramento Kings | 1,215,572 | 38.0% | 461,917 |
30 | Detroit Pistons | 1,101,178 | 36.6% | 403,031 |
If you’d like to find out more about Gambling.com or some of their other research, please visit: https://www.gambling.com/us
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Methodology
To collect the data, Gambling.com ran the Twitter accounts of every team in the NBA through SparkToro’s fake follower audit tool. This took a sample of 2,000 random followers and ran diagnostics found to strongly correlate with these types of fake followers (bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users).
Data is accurate as of 8th December 2022.
About Gambling.com
Gambling.com is the flagship brand for Nasdaq-listed Gambling.com Group (GAMB); a multi-award-winning provider of digital marketing services for the global, regulated online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Gambling.com Group is a media company that does not offer actual gambling services but helps online sportsbooks and casino operators acquire players. The group was US founded by Charles Gillespie (CEO) and Kevin McCrystle (COO) in 2006 and has offices in Charlotte, NC; Tampa, FL; Dublin, Ireland; and Malta
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