Apple TV+ has dropped the full Swagger trailer for the upcoming coming-of-age sports drama series, which hails from NBA superstar Kevin Durant. The series is currently slated to debut on Friday, October 29.
The video features a talented 14-year-old basketball player, who is a future NBA star in the making. It highlights the obstacles he must overcome on and off the court before he’ll be able to achieve his dreams. Through the beginning of his journey, he’ll be guided by his youth basketball coach.
Swagger is created and executive produced by Kevin Durant, and Reggie Rock Bythewood, who is also serving as its showrunner, writer, and director. The series stars O’Shea Jackson Jr., Isaiah Hill, Shinelle Azoroh, and Academy Award nominee Quvenzhané Wallis along with Caleel Harris, James Bingham, Solomon Irama, Ozie Nzeribe, Tessa Ferrer, Tristan Mack Wilds, and Jason Rivera.
“Jace Carson is the best player in the region,” reads the synopsis. “But to achieve his dream of going pro, he must battle opponents on and off the court with the help of his coach, Ike Inspired by the experiences of Kevin Durant, Swagger is about what it takes to make it. Swagger explores the world of competitive youth basketball, and the players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption. Off the court, the show reveals what it’s like to grow up in America.”
Swagger is executive produced by Brian Grazer, Rich Kleiman, Samie Kim Falvey, Francie Calfo and Samantha Corbin-Miller. The series is produced for Apple by Thirty Five Ventures, Imagine Television Studios, CBS Studios and Undisputed Cinema.